If you’re a listing agent the question may be: How do I broach this subject of Certifying my home with the seller?
The answer is pretty simple….it really boils down to Knowledge. He who has the knowledge has the power and is in control.
One of the main reasons why homes don’t sell is simply a function of the breakdown of information between the seller and the buyer leaving questions or objections unanswered, coupled with the fact that most sellers don’t know what skeletons may be lurking in the closet.
Tell me if this makes any sense:
Seller: Hi, I’m looking to sell my home. Why don’t you buy my house but first, I want you to figure out what the bank will lend on it and then determine what condition the home is in and if there are any repairs that need to happen? Oh yeah, I’d like you to pay for that too….
Today’s Buyer: You want me to do what??
Strange isn’t it? Would you make a half million dollar purchase on blind assumptions? Of course not….but that’s what we ask real estate buyers to do every day. I honestly can’t think of any other product on the open market that we ask buyers to go through this process in any sales cycle.
So the next time you’re at a listing presentation make sure you position your sellers to:
• Be in control of the process
• Be educated in all areas of price, condition and title
• Present and Package their home for success
• Differentiate their product from the rest
• Get the home Certified!
For more information on how to be successful and fix the broken process please visit us online at http://www.certifiedhome.com/
Happy Selling,
Stephen Smith
ssmith@certifiedhome.com
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