How much is Real Estate worth?

If you answered this question by saying “whatever a person is willing to pay” then you’ve probably been in the business for a while.

Unfortunately, with the presence of the internet we added new rules to the game. With the integration of social networking forums and research tools such as Realtor.com and Google, buyers have become much more educated and savvy. They know what they want - A good value and a fair price. To be frank, buyers are tired of being taken advantage of and the writing’s on the wall. Even when homes prices and mortgage rates are at all time lows (a rare event) sellers are still finding it challenging to get offers.

Whenever I see the same property on the market for several months I often ask myself what the owners are thinking.  Are they contemplating:

• I need to get a certain amount?
• My home is better than the neighbors?
• If I can’t get X, I’m not selling!

I’m not sure what the thought process is but at the end of the day, buyers just don’t care! The art of buying and selling a home has become a business transaction not an emotional one- and buyers want facts not speculation. To learn more about putting the emotion back into real estate and to show sellers how to attract buyers and accelerate the sales process please visit us online at http://www.certifiedhome.com/

To read similar articles please visit our blog at http://certifiedhome.blogspot.com/

Happy Selling,

Stephen Smith
ssmith@certifiedhome.com