Ok, I’m going to offend many on this one – but trust me, it’s for your own good! The simple truth, however, is that 99.9% of Real Estate sales professionals fail before they even leave the listing appointment. Why? Because they don’t properly manage the sellers expectations and don't properly prepare their product for the market. Some of the best and completely overused excuses as to why their listings don’t sell are:
• It’s priced too high
• There were problems with the home inspection
• The appraiser killed the deal
• A lien or Judgment couldn’t be satisfied in time
Great excuses? You bet! Over used?.....YUP! Legitimate? Absolutely not….
Here’s why. These are all avoidable if the home is positioned properly and expectations are managed up front. The over promising and under delivering tactics of old just don’t work for today’s savvy buyers.
Folks, it’s time to wake up your sellers and give them a reality check. After all, it’s your name on the sign, not there’s! Why would you want to take a listing that is overpriced and advertise the fact that you have no idea what you’re doing? Nice job getting the listing but before you take it you may want to ask yourself how much it’s going to cost you. Let me spell it out for you:
• Gas
• Time
• Countless phone calls
• Family time (Weekends)
• Anxiety
• Marketing time and dollars
• Future business
• Bad publicity
If you actually took the time to read this and perhaps a nerve was struck along the way – Congratulations! Now it’s up to you to do something about it. To learn more on how to alleviate the above pain points, work smarter and earn more with less hassle please visit us online at www.certifiedhome.com
Happy Selling,
Stephen Smith
ssmith@certifiedhome.com
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