Tuesday, May 11, 2010

Why Certified Homes Sell Fast!

Simply put: It just makes sense….

By doing all the research and answering questions up front, buyers can move on to more important things quickly; like writing up an offer. And not just any offer that starts out 50K below the asking price.

Potential sticking points such as Appraised Value, Home Inspection and Title issues are resolved or in process of resolution when buyers enter into an agreement. As a result of purchasing a “Certified Home”, questions such as “Will it appraise” or “does the home need work” in addition to any last minute title issues simply go away. Offers can be made and accepted with confidence and good decisions can be made by using the proper information in hand from the start.

To use an analogy; can you imagine a loan officer asking a borrower for credit or income information just days before a closing? That would be considered extremely poor professionalism and I’m sure wouldn’t go over too well with all the other parties involved if that information didn’t come back favorable.

It’s a loan officer’s job to answer all the questions and address all the “things” that could go wrong during the transaction and make sure they are addressed long before an underwriter ever sees the file.

So my question is:  Why isn’t it like this in real estate? Do we all think that problems can just be swept under the rug? Or are we all still under the mind set of “maybe the buyers won’t notice”.  In this day and age of information and Buyer Brokers it’s highly doubtful. The information on every property eventually surfaces to the top, it’s just a matter of when and what the impact is to the buyers and sellers.

If you want more evidence ask yourself a simple question the next time you go shopping for a car. For example; two cars basically look the same and have the same functional utility but one has been “Certified” by the dealer and the price validated by a third party source and has a car fax pulled so you know the history. The other car is a for sale by owner down the street and you don’t know anything about the details. Which one would you buy?

To learn more about Certified Homes please visit us online at http://www.certifiedhome.com/


Happy Selling,

Stephen Smith
ssmith@certifiedhome.com